Pocketnest touts product adoption at client

EAST LANSING—Pocketnext, the embedded financial wellness platform, announced strong product adoption and savings trends among AlumniFi members following their registration for Pocketnest.

“We partnered with Pocketnest to bring our members meaningful tools, and the savings growth we’ve observed following registration is encouraging,” said April Clobes, president and CEO, AlumniFi. “The platform better positions us to add value beyond members’ initial transactions and give them confidence in managing their finances.”

AlumniFi is a digital-first banking brand created by Michigan State University Federal Credit Union. AlumniFi offers high-yield savings, fee-free checking, and technology tools to members. Pocketnest, Inc. is an embedded financial guidance platform for financial institutions and the platforms that serve them. It is an NCUA-registered credit union service organization and was acquired in 2025 by Reseda Group—a wholly owned CUSO of MSU Federal Credit Union—in partnership with Maps Credit Union. Learn more at pocketnest.com.

Following Pocketnest’s integration with Nymbus, AlumniFi’s digital banking platform, average daily member registration increased more than eightfold. Registrations remained elevated for the following months, showing the value of making financial wellness readily available within the digital banking experience.

An analysis of anonymized AlumniFi member data also found measurable product adoption and savings growth:

  • 8.3 percent of members who only had a membership account when they registered for Pocketnest later added a checking account, savings account, or both within a median of 15 days of registration
  • 57 percent of savings accounts1 increased balances at approximately 90 days
  • Savings balances2 grew by an average of 8 percent at 90 days

The platform brings together whole financial life planning, behavioral science, and personalized digital guidance to help members navigate everything from budgeting and debt to savings, retirement, and estate planning. Pocketnest transforms each member’s financial life into customized recommendations, educational guidance, goal tracking, and dynamic to-do lists that evolve as their financial lives change.

Using Pocketnest, financial institutions gain actionable insights to identify member needs, personalize engagement, and uncover cross-sell revenue opportunities—while supporting measurable improvements in member financial wellness.

Pocketnest is available to financial institutions nationwide and currently integrates with Nymbus, Tyfone, CU*Answers, and Lumin Digital, with additional integrations launching soon.

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