NEW YORK—Glia, developers of unified customer interaction technology, announced a partnership with Frankenmuth Credit Union, which will use Glia’s ChannelLess architecture to unify communication with members.
FCU has more than $1.4 billion in assets and 72,000 members, serving 30 communities across Michigan. It will use Glia to manage digital customer service and call center interactions on a single platform. Such connectivity enables agents to conduct their jobs with greater efficiency, productivity and confidence while members receive better, more personalized service. The Glia platform also integrates into CU*Answers, the credit union’s online banking provider.
“FCU promises our members that we will always treat them with ‘extra mile’ service, and Glia’s modern technology directly supports that mission regardless of which channel a member chooses to interact with us in,” said Vickie Schmitzer, CEO of FCU. “Glia has a long track record of proven success in understanding credit union’s pain points and effectively addressing them, often exceeding expectations. For example, with Glia we are able to better meet our specific outbound collection needs through sophisticated calling and SMS capabilities, which will continue to improve our collection success. We are confident that Glia will be a strong partner to strengthen agent and member loyalty, both now and in the future.”
Said Dan Michaeli, CEO and co-founder of Glia: “Leading institutions like FCU recognize the power of member interactions; they can make or break loyalty and success. That’s why the credit union is embracing the technology and tools necessary to enable effortless interactions across all channels – elevating the experience for members and employees alike. We are proud to support FCU as well as hundreds of other financial services companies across the globe as they modernize their contact centers for an always-on world, boosting efficiencies while fostering stronger member relationships.”
More at glia.com.