MSU automates business lending through NYC firm

EAST LANSING–MSU Federal Credit Union has announced a pilot partnership with New York-based Ascent Platform Corp. to automate unsecured business loans and line of credit, offering those borrowers a streamlined and efficient lending experience.

Ascent’s platform provides a seamless digital application and approval process, leveraging third-party data to automatically populate applications and provide instant pre-approval or decline decisions in real-time. The platform also features an intuitive document collection portal and integrated instant messaging, facilitating communication and collaboration between borrowers and lenders.

This streamlined process brings numerous benefits to MSUFCU, including a decrease in application abandonment rates and a reduction in the time and effort expended by lenders and associates. Moreover, both members and MSUFCU stand to gain from the enhanced accuracy of data, which drives a more robust underwriting process, ultimately leading to better lending outcomes.

“Ascent is well positioned to sit on top of the systems we have, automate many of our manual processes, and augment the member experience,” said MSUFCU Chief Digital Strategy and Innovation Officer Ben Maxim. “Beyond business and commercial originations, we anticipate using Ascent for ongoing portfolio monitoring, which will allow us to approve business loans that we wouldn’t have in the past.”

The collaboration between Ascent and MSUFCU represents a significant advancement in the digitization of financial services. Ascent’s platform enables financial institutions to securely share internal and external financial information, streamlining operations and improving efficiency. With its configurable add-on modules, Ascent empowers institutions to launch bespoke lending products, automate loan monitoring and renewals, and enhance regulatory compliance.

“MSUFCU is one of the most innovative financial institutions in the country; having them as both a client and investor through their CUSO Reseda Group, has enabled Ascent to mature our strategy more rapidly than we would have otherwise,” said Arjun Sahgal, co-founder and CEO of Ascent. “Ben and the MSUFCU team have been real partners in fleshing out Loan Origination and our other add-on modules, and we are grateful for their expertise and continued commitment to Ascent’s development.”

More about Ascent at

MSUFCU,, has 24 branches, more than 350,000 members, and $7.64 billion in assets.

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