Rightware, LG develop auto industry’s first curved OLED display

DETROIT—The Troy office of Rightware, the Helsinki, Finland-based developer of automotive user interface software, announced it collaborated with LG Electronics to develop the industry’s first curved OLED (organic light-emitting diode) display for the 2021 Cadillac Escalade.

LG Electronics P-OLED technology is the centerpiece of the all-new SUV’s interior. The seamless OLED screen features a 38-inch-wide display that includes: the instrument cluster behind the steering wheel, a control panel on the driver’s left, and the infotainment on the right. The screen features a wide viewing angle, driver-centric curvature, high-resolution graphics and what Rightware officials called the largest color range in the industry.

Rightware’s designers in Seoul and Detroit worked in close partnership with LG Electronics on the design and implementation of the Escalade’s instrument cluster, control panel, infotainment screen, and head-up display (HUD).

“We were honored to work with LG Electronics to develop cutting-edge 3D graphics for this luxury SUV,” said Ville Ilves, CEO at Rightware. “The advanced HMI enhances the in-vehicle experience, and the new Escalade is the epitome of how an automaker and its suppliers can collaborate to achieve the ultimate digital user experience.”

The Escalade’s HMI integrates augmented reality, driver information, and infotainment in one  system. Unique to the HMI is a graphical control application for the advanced-comfort front seats, which feature 18-way adjustments with heating, ventilation, and massage functions.

Created with Kanzi, the seat application takes full advantage of real-time graphics, employing 3D morphing to visualize seat movement as the driver adjusts seat settings via the IVI touch screen or a multi-function controller on the vehicle’s center console.

Consumers can now reserve their all-new 2021 Cadillac Escalade, which is expected to reach dealerships in North America in late 2020, with availability in other regions to follow.

More at www.rightware.com.

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