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ANN ARBOR–The numbers are in, and it’s full steam ahead for the auto industry. Following last year’s dip, customer satisfaction with automobiles improved 3% to a score of 79 (out of …
ANN ARBOR—Customer satisfaction with the auto industry is stuck in neutral. Overall customer satisfaction with automobiles and light vehicles is unchanged with a score of 78 out of 100, according …
ANN ARBOR—The U.S. auto industry, like the economy at large, couldn’t escape the crosshairs of the COVID-19 global pandemic. But that’s not the only hurdle the industry has to overcome: …
TROY—When it comes to driving sales, as well as generating brand loyalty and advocacy, vehicles that create joy for their owners often overcomes any negatives caused by problems they experience. …
TROY—The customer experience analytics firm J.D. Power has released its 2020 Initial Quality Study for new cars. The iconic study, redesigned this year, measures components that fail and features that …