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TROY—Car buyers say that new vehicle technologies are a major factor in car buying decisions. But on the other hand, they also confoundingly say that many new car owners don’t …
ANN ARBOR—The U.S. auto industry, like the economy at large, couldn’t escape the crosshairs of the COVID-19 global pandemic. But that’s not the only hurdle the industry has to overcome: …
TROY—When it comes to driving sales, as well as generating brand loyalty and advocacy, vehicles that create joy for their owners often overcomes any negatives caused by problems they experience. …
TROY—The customer experience analytics firm J.D. Power has released its 2020 Initial Quality Study for new cars. The iconic study, redesigned this year, measures components that fail and features that …