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Category: Online Marketing

Digital Marketing / Online Marketing

NY ad agency win for AdAdapted

ANN ARBOR–AdAdapted, an advertising technology developer that gets brands onto shopping lists and into carts, announced that TPN, a creative commerce agency specializing in consumer packaged goods and shopper marketing, …

Online Marketing / Online Shopping

AdAdapted partners with SideChef

ANN ARBOR–AdAdapted, an advertising technology provider, has added a new shopping application partner to its roster, SideChef, bolstering its reach over recipe-driven apps and with Walmart.com. Through the new partnership, …

Online Marketing / Retail Technology

AdAdapted reports new partnerships, revenue growth

ANN ARBOR–The advertising technology developer AdAdapted announced the results of a successful 2022 fiscal year. In 2022, the company expanded its product offerings, customer roster and team, leading to a 38% …

Online Marketing / Online Shopping / Retail Technology

eGrowcery, AppCard Technologies in new partnership for online grocery shopping

BIRMINGHAM–EGrowcery, the Birmingham-based developer of retail food industry white label e-commerce platforms, and AppCard, developers of personalized loyalty marketing programs for retailers, announced a partnership to assist current and potential …

Online Marketing

AdAdapted names senior VP of marketing

ANN ARBOR–The advertising technology provider AdAdapted has appointed Matthew Kates as senior vice president of marketing. Kates’ role will be to ensure both short and long-term growth for AdAdapted through …

Online Marketing / Online Shopping

AdAdapted in new partnership for consumer packaged goods companies

ANN ARBOR–AdAdapted, the Ann Arbor-based shopping list marketing platform for consumer packaged goods brands, agencies, and retailers, today announced it has partnered with New Jersey-based WeStock, a retail sales platform …

E-Commerce / Online Marketing

Ticketing firm Passage triples revenue in three years, reaches 6 million ticket sales

DETROIT—Passage, a event ticketing company launched in Detroit in 2014, has reached 6 million ticket sales, serving more than 2 million customers, while tripling its revenue in the past three …

E-Commerce / Online Marketing / Online Shopping

New e-commerce features for shopping list marketing firm

ANN ARBOR—AdAdapted, the marketing and insights platform for consumer products brands, agencies, and retailers, announced the launch of new add-to-cart e-commerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted …

Online Marketing / Online Shopping / Retail Technology

Jet’s Pizza offers new text ordering program

STERLING HEIGHTS—Jet’s Pizza is offering 20 percent off pizzas to customers who use the company’s new text-to-order platform at participating locations. Jet’s has partnered with Ann Arbor-based startup Ordr AI to offer …

Online Marketing / Video Technology

Detroit-based video creation platform brings on new COO

DETROIT–Waymark, a platform for creating video advertising, announced today that veteran technology executive Matthew Saskin has joined the company as COO. Saskin will lead Waymark’s strategic planning, go-to-market process, and …

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