Harman Automotive, Tata Motors deepen relationship with online store

NOVI–Harman International officials announced that Tata Motors, India’s leading automobile manufacturer, has selected the Harman Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region.

For the past decade, Harman and Tata Motors have collaborated to deliver cutting-edge intelligent cockpits and car audio products in India, with Harman’s research-and-development and manufacturing facilities in India playing a pivotal role in meeting the demands of Tata Motors’ expanding market presence.

The Harman Ignite Store is a safe and secure automotive platform, fully compliant with Android Automotive Operating System standards that connects automakers with developers to provide consumers unique in-vehicle digital experiences.​

Consumers can connect with their favorite digital services in the car, through an intuitive, safe, and secure interface. Automakers remain in control of the app catalog, the app store’s look and feel, and the commercial relationship with the end-user.

Through the new partnership with Tata Motors, the Harman Ignite Store is powering Arcade.ev, the automaker’s recently launched built-in app suite available in the market-leading Nexon.ev, India’s best-selling SUV, as well as in the Punch.ev. The list of apps will be continuously extended. The initial content partners include Gaana, Jio Saavn, Jio Pages, Beach Buggy Racing, TuneIn RadioPocketcasts, DASH Radio, Radioline,Trebble FM, Gaming and Video Apps.

“We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said Jens Beckmann, senior director of the Harman Ignite Store business at Harman International. “The Harman Ignite Store continues to bring unique in-vehicle app experiences from our developer partners—delivering on what consumers expect, today.”

Added Anand Kulkani, chief product officer for EVs at Tata Motors: “Our relationship with Harman allows us to keep consumers connected to the content that is most important to them, while also delivering experiences that enhance their drive. Our customers want to bring their digital lives along with them on the road, with Harman Ignite Store our new Nexon.ev and Punch.ev vehicles deliver that for them, seamlessly.”

For more information on the Harman Ignite Store, including specific platform capabilities, visit https://car.harman.com/solutions/harman-ignite/store.

Harman designs and engineers connected products and services for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. Its brands include AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel. More than 50 million automobiles on the road today are equipped with Harman audio and connected car systems, and the company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile.

Part of the $128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a $42 billion organization, is a lmanufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. As of March 31, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.