New Eagle appoints new CEO

ANN ARBOR–Officials at New Eagle, a provider of embedded software and electronic control units, announced the appointment of Christopher Baker as the company’s new CEO.

New Eagle provides embedded software and mechatronic control systems for electric and hybrid-electric vehicles, autonomous technologies, intelligent machines, aerospace and defense, and off-highway markets. Baker brings more than two decades of experience in engineering software and manufacturing, with a proven track record in driving operational excellence, strategic planning, and change management.

“Chris Baker is the clear choice to serve as New Eagle’s next CEO, with a proven track record of successful execution, deep company knowledge, strong relationships with our partner ecosystem, and the strategic vision to lead the company forward,” said Richard Swortzel, founder and chief technology officer of New Eagle. “Chris is an authentic leader who will play a critical role in New Eagle’s success, and we look forward to working together with him during the company’s next chapter of growth.”

Baker’s appointment coincides with the retirement of Sanjay Singh and the appointment of Kevin Alley as chief commercial officer. In their previous roles as Co-CEOs, Alley and Singh were instrumental in developing New Eagle’s strategy. In his new chief commercial officer role, Alley will bring his expertise in market expansion and customer engagement to bear on the success of New Eagle as it extends its reach across industries and geographies.

New Eagle has engineered new platform-agnostic integrated electronic systems for EV propulsion and autonomous controllers for on-road and off-highway, agriculture, heavy industrial, and Industry 4.0 applications. New Eagle’s Raptor platform delivers an integrated, end-to-end software and hardware solution that enables customers to develop their own controls IP and deploy it in production at scale, creating significant value and driving efficiencies in system development and validation. The Raptor family of products comprises the embedded model-based development (eMBD) platform tools, application control software, and a suite of electronic control units (ECUs), displays and other hardware and accessories.

“I am honored to be named the CEO of New Eagle and appreciate the confidence that New Eagle’s leadership team and MiddleGround Capital have in me,” said Baker. “With our dedication to innovation and our leadership in addressing the engineering challenges of electrification and automation across key industries, this is an especially exciting time to take the helm. I have been actively involved in shaping our strategy and intend to continue driving innovation and expanding our presence globally. New Eagle is poised for an exciting future, and I am confident that, together with our exceptional team and partners, we will continue to push the boundaries of embedded software and control systems to deliver exceptional value to the market.”

Baker has extensive leadership experience in the global computer aided engineering and vehicle markets, having also held senior business development, product management, and engineering roles at Hexagon, Mechanical Simulation, MSC Software, and Ford Motor Company over the past 20 years. Baker has thrived in high-growth organizational environments, demonstrating his ability to build businesses organically and integrate complex organizations. His previous roles include vice president of system dynamics, at Hexagon Manufacturing Intelligence, where he led the system dynamics center of excellence, and senior vice president of software products at Romax Technology, where he worked with the team to reinvent and position its class-leading electromechanical physics simulation portfolio.

A licensed professional engineer, Baker holds a Master of Business Administration with high distinction from the University of Michigan’s Stephen M. Ross School of Business, an Master of Science in mechanical engineering from U-M, and a Bachelor of Science in mechanical and aerospace ngineering from Princeton University.

New Eagle is owned, operated and supported by MiddleGround Capital, a Lexington, Ky.-based private equity firm with over $3.5 billion of assets under management. More at

More about New Eagle at,

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