GR firm launches digital platform for lumber, building materials sales

GRAND RAPIDS–TimberBase, an affiliate of UFP Industries Inc. (Nasdaq: UFPI), announced the launch of, a business-to-business digital platform for buying and selling lumber and building materials.

Purchased from German tech start-up Timber Base GmbH in February, the platform has been upgraded with a more intuitive interface, supported by UFP’s team of international industry experts, to simplify the buying and selling process for customers and suppliers around the world.

“TimberBase will host a broad portfolio of lumber and building material products,” said Andy Cubeta, vice president of international trading for TimberBase. “This automated, easy-to-use platform provides several modern advances, such as real-time order tracking, a live chat function for immediate assistance and expert guidance, and the ability to quickly and easily create and accept order requests. The world is rapidly changing, and our TimberBase team will be on the forefront of modernizing the trading activities of the global timber industry. Our goal is to be the leading global B2B platform for buying and selling lumber and building materials.”

“A global trading presence strengthens UFP Industries’ sourcing advantage by providing access to valuable wood baskets throughout the world,” said Dick McBride, executive vice president. “TimberBase will enhance this advantage for our manufacturing operations in North America, Europe, Asia, and Australia through new supplier relationships. It also will provide opportunities for us to export our products anywhere in the world and connect suppliers and other manufacturers with each other. Trading in this industry has primarily been via phone and email. Now it will be conducted ultra-efficiently through TimberBase.”

The subsidiaries of UFP Industries – UFP Packaging, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of value-added products used in residential and commercial construction, packaging and other industrial applications worldwide. Founded in 1955, the company is headquartered in Grand Rapids, with affiliates in North America, Europe, Asia and Australia. More at

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