Michigan Association of Broadcasters launches ‘Be There’ recruitment campaign

LANSING–The Michigan Association of Broadcasters (MAB) launched a multifaceted industry recruitment campaign–“Be There”–during its annual Summer Leadership Conference.

The marketing effort includes video and radio spots, social media ads, printed materials, and a long-form video.The long form video will be shown at high schools and colleges across the state. These resources, along with a new website BeThereMichigan.com, showcase career opportunities available at TV and radio stations across the state, whether on-air or behind the scenes. There are detailed descriptions of more than a dozen broadcast media careers including reporters, anchors, meteorologists, hosts, engineers, IT professionals, sales, music directors, editors, traffic managers, marketing professionals, and more. The site also provides visitors with information and instructions on how to apply to current job openings at stations in Michigan.

“The MAB and our Board of Directors are incredibly proud to kick off this unique campaign that inspires, engages, and ultimately will attract young, talented people to broadcast media,” said Sam Klemet, MAB president and CEO. “The industry is evolving quickly and there are incredible opportunities for a new generation to use creative talents to make a real impact serving their communities with news, alerts, information, and entertainment. The “Be There” campaign makes clear that there is a place for everyone within broadcasting.”

Added Debbie Petersmark, MAB board chair and vice president and general manager of WILX-TV in Lansing: “It’s unique and impressive that a state association is providing every TV and radio station in the state with a turnkey marketing campaign It’s a well-produced, creative way to tell our story, and I believe it will capture people’s attention and give them the tools they need to learn about the many careers within broadcasting.”

Stations in Michigan will begin airing the spots and sharing them on social media on Aug. 14 The MAB also will begin a statewide roadshow of high schools and colleges to share the campaign with students.

The “Be There” campaign is part of a larger effort by the MAB to engage with young people.

The Association hosts an annual training event–the Great Lakes Broadcast and Sports Media Academy–at Ford Field that attracts more than 600 students to learn about the industry and recently opened a video podcast studio in Lansing that is available for free to students looking to create content for resumes. The MAB also is offering the High School Radio Project to give young people hands-on experience and the MAB Foundation has awarded more than $460,000 in scholarships over the past 27 years to support students pursuing broadcast media careers.

The Michigan Association of Broadcasters (MAB) is a non-profit 501(c)(6) organization representing commercial radio and television broadcast stations in Michigan. The MAB promotes the well-being, cooperation, and prosperity of the owners, managers, employees, and specialists engaged in the business of broadcasting by helping members better serve their community, audience, advertisers, and staff. More information about the Association is available at MichiganMedia.com and BeThereMichigan.com.

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