New Kasei America Inc. office in Novi

NOVI–Asahi Kasei America Inc., the regional headquarters of the Asahi Kasei Group for North America, announced the successful relocation of its Novi office to a newer, larger space.

Asahi Kasei supplies car interior materials, plastic compounds, battery separators, and electronic components. Its new, larger office will serve as a hub to showcase several materials during a significant surge in demand.

By relocating to Novi, near Detroit, the group aims to foster stronger relationships with major automakers and their extensive network of suppliers in the region. Included will be marketing and sales promotions functions.

“We are excited to embark on this journey of growth and innovation,” said Iichiro Kitsuda, executive vice president of strategic planning and marketing for Asahi Kasei America. “As the mobility world continues to accelerate in various areas, Asahi Kasei is committed to building a stronger foundation for the future. The office expansion allows us to strengthen collaborations with our esteemed OEM and Tier One partners while showcasing our latest technologies. It aligns with our growth plan, driving us to continuously offer innovative products to an ever-changing market.”

The Novi office includes space for exhibits, events, and technical demonstrations, providing a platform to showcase Asahi Kasei’s product characteristics and features while promptly understanding customers’ evolving needs. There’s also a dedicated product showroom showcasing Asahi Kasei’s AKXY POD vehicle interior concept and a demonstration car presenting cutting-edge future technologies.

Beyond mobility, Asahi Kasei’s other business operations will use the Novi office to explore new opportunities, particularly in decarbonization, in close collaboration with the company’s various business units and R&D functions headquartered in Japan.

Since its foundation in 1922 with ammonia and cellulose fiber businesses, Asahi Kasei has consistently grown to more than 48,000 employees worldwide in three business sectors: Material, Homes, and Health Care. Its Material sector, comprised of Environmental Solutions, Mobility & Industrial, and Life Innovation. For more information, visit

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