Rockwell Medical announces 3-year collaboration with B. Braun Medical

WIXOM–Rockwell Medical Inc. (Nasdaq: RMTI), a healthcare company that develops, manufactures, commercializes, and distributes hemodialysis products to dialysis providers worldwide, announced a three-year co-promotion services agreement with B. Braun Medical Inc., a German hemodialysis products provider with U.S. headquarters in Bethlehem, Pa.

As part of the agreement, Rockwell Medical designates B. Braun as an independent, non-exclusive representative to promote the company’s hemodialysis concentrates products to dialysis providers in the United States, concertedly on the west coast. All terms of the sale of any Rockwell Medical product, including price, delivery schedule, and terms and conditions, are set by Rockwell Medical, at the Company’s sole discretion. All orders will be directed to, and processed by, Rockwell Medical. B. Braun will receive a fee for any sales generated by its promotional efforts.

“This co-marketing and sales arrangement with B. Braun represents a significant commercial opportunity for Rockwell Medical that immediately connects us to a new customer base we wouldn’t be able to reach otherwise,” said Tim Chole, seniuor vice president of sales and marketing at Rockwell Medical. “We are excited to collaborate with B. Braun to augment our commercial efforts. B. Braun’s national sales organization will enable us to generate new business leads and integrate our hemodialysis concentrates products into B. Braun’s robust portfolio of renal care products. Now, B. Braun’s sales team will be able to introduce Rockwell Medical’s complementary products to new customers as part of a complete portfolio, ultimately providing a positive impact on the lives of more hemodialysis patients.”

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