Pioneer invests in CerebrumX

NOVI–Pioneer Corp,, the Japanese electronics manufacturer, announced an investment and business alliance with CerebrumX Labs Inc., an automotive data management company with offices in Novi and India.

Pioneer and CerebrumX have also entered a strategic partnership, committed to developing mobility services, including connected services for automakers and aftermarket providers, including maintenance, fleet management, and insurance. Pioneer brings to this partnership mobility services and connected aftermarket products such as telematics adapters, dash cams, and safety products that can be retrofitted to existing unconnected vehicles, all powered by Piomatix, a mobility AI platform. CerebrumX, in turn, brings its industry-first Augmented Deep Learning Platform that can take raw connected vehicle data, unify, clean, and enrich it, before applying algorithms to generate advanced analytics for various enterprises.

CerebrumX works with automakers to operate a platform that collects, integrates, and analyzes real data from more than 15 million vehicles (70% of all connected vehicles in the North American market) and provides innovative services for third-party partners in insurance, fleet management, and more.

Through this strategic partnership, Pioneer and CerebrumX will expand their collaborative business globally, starting with North America and Japan, and aim to provide a one-stop connected service platform that supports both connected vehicles, which will become increasingly popular, and existing unconnected vehicles retrofitted with Pioneer connected aftermarket products. With CerebrumX’s ADLP, a single platform to tap both connected and non-connected vehicles, the joint solution will help fleet operators with real-time monitoring to optimize Total Cost of Ownership (TCO), auto insurers to develop personalized insurance plans based on the driver’s behavior, promote green mobility with long range EVs as well as create effective solutions for vehicle downtime and maintenance.

Over the years, Pioneer has accumulated and analyzed a wealth of mobility data and provided cloud services for resolving traffic congestion and reducing traffic accidents to the auto insurance and fleet management industries. Electrified mobility and connected cars are expected to become more prevalent in the future, creating new mobility use cases that have never existed before. The utilization of mobility data has the potential for great innovation in all aspects, from individually optimized insurance, remote maintenance, EV routing and charging management, to new in-vehicle apps and improved user experience.

Through this partnership, Pioneer will expand its solution services business globally by creating new mobility experiences and services with a wide range of partners, including new connected services for OEMs, new insurance and warranties from insurance companies, and EV fleet management and energy management, for which demand is growing.

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