Tiicker gets business development grant from Michigan Strategic Fund

GRAND RAPIDS–Tiicker, developers of a shareholder loyalty and engagement platform, announced that it had received a performance-based grant that could total as much as $510,000 from the Michigan Business Development Program, secured through the Michigan Economic Development Corp. and the Grand Rapids economic development agency The Right Place.

The grant will support the creation of up to 73 full-time jobs by 2026 for the Grand Rapids-based fintech company.

“Tiicker was launched to allow public companies to connect with, and market to, their retail shareholders,” said Jeff Lambert, founder and CEO Tiicker. “We’ve since become the world’s largest shareholder loyalty platform with triple-digit user growth and strong customer momentum in the past year/ It’s time for our team to expand in line with our platform’s growth, and we appreciate that our investments in Michigan talent are being supported by the Michigan Strategic Fund, MEDC and The Right Place. As we grow, these funds will help us recruit and retain high-tech and sales talent in Michigan–my home, and an incredible place to work, play and scale a world-class startup.”

Currently employing team members between Detroit and Grand Rapids, TiiTiicker will utilize the grant to expand its employee base in Michigan, including current open positions for software and app developers, sales account executives, and digital and retail investor marketers. Additionally, the funds offer Tiicker the ability to invest in its shareholder software-as-a-service platform.

Said Jen Wangler, vice president of technology at The Right Place and project lead: “As a region, we are committed to fostering a diverse and thriving technology sector. Tiicker’s decision to expand in Grand Rapids proves that we are making significant strides in achieving this goal. We’re thrilled to have a Wall Street pioneer building in our community.”

Tiicker recently moved its headquarters to Grand Rapids through the acquisition of a five-floor, 25,000-square-foot building downtown. In addition to its corporate headquarters, the company is creating a co-working space and leasing up to two additional floors for other tech and like-minded companies, while implementing a broader renovation with upgraded furnishings and purpose-built employee environments.

Tiicker invented verified shareholder perks in 2020 with the launch of its web and app platforms, which now spans nearly $600 million in retail investor holdings and hundreds of perks from public companies and brands.

Tiicker is the world’s first intelligent software platform to engage, verify and reward retail shareholders with discounts, deals and other offerings from a diverse range of public companies, while at the same time, allowing investor relations and C-suite executives to engage with previously ignored retail investors. It has experienced strong customer momentum through recent partnerships, including the entertainment firm Lions Gate Entertainment, classic car aficionado services and lifestyle company Hagerty, and consumer brands like Whirlpool Corp. and Willamette Valley Vineyards.

More at www.tiicker.com.

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