CerebrumX gets investment from BlackBerry Ivy Innovation Fund for auto info

NOVI–CerebrumX Lab Inc. an automotive data services and prorudct provider, has announced a strategic investment from BlackBerry that will help it ramp up the delivery of new in-vehicle products and services that make it easier for automakers to create new applications in their products.

The amount of the investment was not disclosed.

CerebrumX’s platform has been deployed on more than 45 million trips and captured more than 100 million miles of data. CerebrumX works with automakers, enabling them to generate innovative use-cases across every aspect of their business by tapping into key data-driven insights on vehicle and driver performance.

“CerebrumX has an ambitious vision, together with our partners, customers, and stakeholders, to deliver intelligent real-time data insights at scale, and we are excited to have BlackBerry onboard as an investor, who share the same long-term commitment to the global connected vehicle data industry,” said Sandip Ranjhan, CerebrumX CEO.

With the new funding and by integrating with BlackBerry Ivy, BlackBerry’s cloud-connected automotive AI platform, CerebrumX will be able to develop embedded in-car sensors to collect valuable data and perform critical data processing, delivering real-time insights that can help inform in-demand applications such as comprehensive driver and vehicle health scores. As part of the investment, Vito Giallorenzo, general manager of Ivy and head of corporate development at BlackBerry, will join CerebrumX’s advisory board.

CerebrumX’s platform allows better realtime fleet management and analysis, and allows insurance providers to offer personalized insurance plans based on active driver behavior analysis, and smart mobility providers to offer optimized services based on individual vehicle data.

“CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions,” Giallorenzo said. “By integrating with BlackBerry Ivy, we’ll be able to take that offering to the next level and enable CerebrumX to perform intensive amounts of data processing at the vehicle edge to deliver real-time insights to automakers and other ecosystem providers, something which would otherwise involve cumbersome and costly cloud computing resources.”

Novi-based CerebrumX is the fourth company that BlackBerry has invested in via its BlackBerry Ivy Innovation Fund which launched to foster innovation in the automotive information industry.

More at https://cerebrumx.ai

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