SME names Carr vice president of membership

SOUTHFIELD–SME, formerly known as the Society of Manufacturing Engineers, announced that Sheronda Carr had been promoted to vice president of membership. Previously, she held the title of senior director of membership.

With this new title, Carr will report to Robert Willig, CEO and executive director of SME.

In her expanded role, Carr will continue to lead SME’s membership activity, strengthening the organization’s member base and overall value proposition while increasing the focus and expansion of its corporate membership program.

“After leading a deep assessment of the current state of membership at SME and working together with the Member Council, Sheronda led the development of a plan to revitalize and strengthen SME’s overall membership focus and activity,” said Willig. “While we still have much to do in developing and progressing our membership efforts to attract, excite and retain members across a broad demographic spectrum, we are well on our way to achieving this goal with Sheronda’s passion and leadership.”

Carr came to SME in November 2021 from the National Association of Home Builders (NAHB) where she spent 16 years, most recently as executive director of Customized Member Services. While at NAHB, she was responsible for providing strategic management of products and services to support specific disciplines within the construction industry and had member-service oversight to all of the organization’s membership councils, consisting of six professional networks and hundreds of local chapters nationally. Prior to NAHB, Carr directed marketing and business development for the engineering firm Legion Design Campbell & Associates, where she organized new and existing marketing initiatives, developed marketing resources and expanded relationships with government agencies and minority business enterprises.

Carr resides and works virtually from Washington, D.C., participating personally in leadership and board meetings regularly in Southfield. She holds a Bachelor of Science degree in mass communications from Bowie State University in Bowie, Md., and a Master of Business Administration degree from Strayer University in Washington, D.C.

A nonprofit organization established in 1932, SME leads the manufacturing ecosystem to elevate manufacturers, academia, professionals, and the communities in which they operate. Learn more at

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