BIRMINGHAM–EGrowcery, the Birmingham-based developer of retail food industry white label e-commerce platforms, and AppCard, developers of personalized loyalty marketing programs for retailers, announced a partnership to assist current and potential retail clicnets retain and reward shoppers.
The two companies say the partnership is already helping several grocery retailers to enhance their digital shopping experience.
According to recently released surveys, grocery shoppers want savings, convenience and recognition in 2023, choosing stores that help them address inflation and related challenges. Grocery retailers, for their part, are working to reduce the impact of inflation and create new programs for customer attraction and retention, with more than 70% of companies reporting that loyalty is now a C-level priority.
“We use the combination of eGrowcery and AppCard to really connect with our shoppers when, how and where they are most open to our marketing outreach. The two technologies work well together to help us quickly understand the best ways to keep our customers happy,” said Giselle Alvarez, vice president of operations at Hitchcock’s Markets, a 10-store supermarket chain in Florida.
E-commerce volume at Hitchcock’s Markets grew dramatically during COVID and saw another surge when the company added the EBT SNAP payment option for digital orders. Alvarez said the retailer is now focused on using the tools from AppCard and eGrowcery to attract and retain even more online shoppers by using the data collected to reward them.
“Hitchcock’s is a perfect example how we can provide our retailers with a competitive advantage in the markets they serve. eGrowcery’s integration with AppCard empowers companies to increase retention rates while expanding market share in a very competitive space,” said Patrick Hughes, CEO, eGrowcery.
The joint eGrowcery-AppCard offering helps retailers truly personalize the shopping experience by using combined data to understand what motivates each sale. With the integrated offering, shoppers not only enjoy benefits during an eCommerce experience, but shoppers may also redeem AppCard coupons and other rewards by either scanning their eGrowcery-enabled mobile app in lane or keying in their phone number at the AppCard in-lane terminal.
“By implementing AppCard’s APIs, the mutual solution helped create a single source of truth, ensuring a consistent shopper experience regardless of where the grocer meets its shoppers–instore or online. With eGrowcery, AppCard ensures the entire process, from customer acquisition through retention, is seamless for the retailer and the shopper,” said Eran Harel, Senior Vice President of Corporate Development and Strategic Partnerships at AppCard.
Retailers, wholesalers and suppliers interested in learning more about the eGrowcery and AppCard partnership can click here.