ChannelNet in new auto loan technology partnership

DEARBORN–ChannelNet, the Dearborn-based financial technology developer, announced a partnership with Harahan, La.-based Auto Link. Under the deal, Auto Link’s Digital Car Buying Solution will be integrated into ChannelNet’s OneClick Financial platform.

OneClick Financial creates a relevant, progressive, digital conversation with accountholders to help financial institutions better understand their needs and life events that drive financial transactions. Each time an accountholder visits a brand website or logs in to mobile or online banking, they are presented with individualized, personal experiences that are data driven. At the heart of OneClick Financial platform is an artificial intelligence-based system that ensures the right information is displayed to the right person at the right time.

Auto Link’s exclusive Digital Car Buying Solution allows financial institutions of any size to compete and win in the auto industry against competitors such as auto dealers and internet marketers–by providing all of the vehicle research, buying and financing tools directly on the financial institution’s website, thus controlling the accountholder experience.

Coupled with OneClick’s patented personalization technology, financial institutions can drive a unique vehicle shopping experience with targeted content and functionality at the exact time they may be in the market. Simple data-driven examples of the integration are when an accountholder is 6 months from paying off their loan, moving, changing jobs, children going to college, or have just had an expensive vehicle repair.

“Digital experiences that are personal and relevant are table stakes in today’s digital first world,” says ChannelNet CEO Paula Tompkins. “These experiences must be interactive, engaging and designed to support accountholders with rich content and functionality to streamline their decision making.”

Ed Bourgeois, founder and CEO of Auto Link, added: “Consumers are demanding easy to access, digital solutions from their trusted financial institutions when it comes time to make large investments such as vehicle purchases. Partnering with ChannelNet represents a perfect integration to seamlessly help drive the online conversation and transaction to the most beneficial consumer solution.”

Both companies are inviting interested financial institutions to join a webinar to discuss the partnership on Tuesday, March 21 at 2 p.m. Eastern time. Interested parties can RSVP at

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