Ann Arbor firms join up for retail sales tech

ANN ARBOR–AdAdapted Inc., the digital advertising firm for consumer packaged goods, and eGrowcery, develoers of a white-label e-commerce platform for the retail food industry, have announced a new partnership.

Both companies are based in Ann Arbor.

“This partnership is all about eGrowcery and AdAdapted driving more platform eyeballs and enabling more sales for the retailers we serve,” said Patrick Hughes, CEO, eGrowcery. “It creates the optimal combination of shoppable promotional messages that are relevant to the shoppers’ needs and match those with our retail client’s objectives. If we are not continually helping our retailers grow, we are not doing our job.”

The joint AdAdapted-eGrowcery offering helps retailers and brands extend their reach to where customers organically spend their time online, while also giving them a first-to-market path to conversion with just one click.

“AdAdapted and eGrowcery are creating a superior digital shopping experience that will drive measurable results for both suppliers and retailers,” said Molly McFarland, co-founder and chief revenue officer, AdAdapted. “AdAdapted’s patented shoppable technology and experienced sales and execution team, combined with eGrowcery’s superior e-commerce experience, creates a win for the customer, advertiser and retailer.”

More at or

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.