Livonia firm’s HD map data enables hands-off driving in Nissan Ariya

LIVONIA—Ushr Inc., the Livonia-based what, announced that it is supplying its high-definition map data to Nissan’s ProPilot Assist 2.0 advanced driver assistance system for the new 2023 Nissan Ariya all-electric crossover.

Nissan’s ProPilot Assist 2.0 allows drivers to remove their hands from the steering wheel under certain conditions. It has been available in Japan and is making its United States debut on the Ariya, which began arriving in dealerships in late 2022.

“We have been collaborating with Nissan for a long time, and we are excited to grow our relationship with Ushr to help enable Nissan’s ProPilot Assist utilizing the Mitsubishi Electric High Definition Locator Module,” said Mark Rakoski, vice president for advanced engineering at Mitsubishi Electric Automotive America.

Ushr worked with Mitsubishi Electric to integrate its data into ProPilot Assist 2.0. Ushr also provides its HD map of United States motorways to Mitsubishi Electric, which uses the data in its High-Definition Location Module. Ushr’s precise HD map and Mitsubishi Electric’s robust HDLM solution allow Nissan to deliver an confident and accurate hands-off driving experience to its customers.

Ushr’s HD map data fused with Mitsubishi Electric’s HDLM identifies curves in roads much sooner than vision or radar sensors, allowing the system to anticipate turns and comfortably adjust speed. The data allows a vehicle to detect its location within centimeters to provide smoother driving and peace of mind.

Ushr’s HD map data supports ProPilot Assist 2.0’s intelligent cruise control, speed limit assist, speed adjust by route, steering assist, lane change assist, and route assist features.

Said Ushr CEO Chris Thibodeau: “Our goal is to offer automakers precise map data that makes drivers feel comfortable using this technology.”

Since 2017, Ushr’s precise HD maps have enabled hands-free driver assistance that is uniquely safe and confident. Ushr is headquartered in Livonia,  maintains map operations in Lompoc, Calif., and is a subsidiary of the Japanese map producer Dynamic Map Platform. More at  www.ushrauto.com.

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