VIA Motors plans new HQ in Auburn Hills

AUBURN HILLS–VIA Motors, the electric commercial fleet vehicle manufacturer, announced plans for a 98,000-square-foot headquarters and technical center in Auburn Hills.

Supported by a $2.5 million Michigan Business Development Program performance-based grant from the Michigan Strategic Fund, administered by the Michigan Economic Development Corp., the building will act as a regional hub for VIA’s vehicle design and testing, including the development of prototype vehicles.

“Our goal is to provide the best electric work trucks for fleets everywhere, and this facility is critical to achieving that goal,” said Bob Purcell, CEO of VIA Motors. “We’re excited and proud to partner with the city of Auburn Hills and the State of Michigan, tapping into the region’s automotive expertise to help global fleets shift towards a zero emission, commercial electric vehicle future.”

VIA Motors offers a full portfolio of electric work trucks from classes 2-5 with a variety of configurations. From box trucks and cutaways to stake trucks and walk-in vans, VIA provides tailored electric solutions for fleets that meet their needs at costs they can afford.

The facility will further boost Michigan’s efforts to position itself as the global leader in the future of mobility and vehicle electrification. VIA chose Michigan because of the state’s robust supply chain for electric vehicles and mobility. In addition, the knowledge and skill level of talent in the auto industry and the state’s leadership in the industry are expected to benefit the company as it continues to grow.

VIA anticipates the facility will be home to a workforce of up to 300 people working in high-wage jobs. The city of Auburn Hills plans to support talent attraction and marketing. Individuals interested in careers with VIA should visit

VIA Motors is in a pending transaction with Ideanomics, a global group with a mission to accelerate the commercial adoption of electric vehicles. Once it becomes part of Ideanomics, VIA can offer a total package that makes it easy for fleets to transition to electric drive vehicles, charging infrastructure, and financing.

VIA’s technical center in Orem, Utah, will continue to operate as a research and development facility and hub for the western United States. The two technical centers will support VIA’s prototyping, as they finalize their full production manufacturing facility.

VIA is an electric commercial vehicle company with proven advanced electric drive technology, delivering sustainable mobility solutions for a more livable world. VIA designs, manufactures, and markets electric commercial vehicles, with superior life-cycle economics, for use across a broad cross-section of the global fleet customer base. VIA’s vehicles are optimized for each fleet’s needs, with intelligent software packages and fleet monitoring systems that are designed to reduce cost and improve operating efficiencies. VIA is a systems-driven company and strives to optimize the total fleet experience including energy, maintenance, uptime, route mapping and more, with reduced development time, improved quality, driving comfort, energy efficiency and connectivity. VIA Motors is in a pending transaction with Ideanomics, a global group with a simple mission, to accelerate commercial adoption of electric vehicles.

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