Plinqit adds Hicks as director of marketing

ANN ARBOR–Officials at the Ann Arbor fintech firm Plinqit, which pays users to learn about financial literacy, announced the addition of Diane Hicks to the company as director of marketing.

They said Hicks’ marketing background will drive Plinqit’s sales pipeline and strengthen the company’s position within the industry. Prior to joining Plinqit, Hicks spent more than 16 years with Maryland-based Community Bank of the Chesapeake, where she served as senior vice president and director of marketing and communications. While there, she was instrumental in refining the bank’s multi-billion-dollar brand through strategic market analysis, campaign management and prudent media placement in competitive markets.

Hicks’ and her former team’s work has been nationally recognized, receiving the Telly Award, the International Communicator Award of Distinction, Videographer Award of Excellence and MarCom’s Platinum & Gold Award. She was also named to Southern Maryland News’ Women to Watch last year. Hicks earned her bachelor’s from the University of Maryland. She has also volunteered with the Charles Regional Medical Center for the past five years and recently joined the hospital’s board.

“I am thrilled to join the Plinqit team,” Hicks said. “As the company sets new records, I look forward to identifying and nurturing meaningful partnerships that elevate the brand and further position Plinqit as a key fintech provider.”

Plinqit specializes in providing financial institutions with a cost-effective customer acquisition strategy while also delivering tools that improve consumers’ financial wellness. With its patented Build Skills, users not only interact with content that improves their financial literacy – they are paid to do so. On average, Plinqit costs less than that of a traditional savings account for financial institutions and offers a way to build stronger connections, critical as demand for better financial education grows.

“Diane has a track record of successfully driving effective marketing strategies,” said Kathleen Craig, founder and CEO of Plinqit. “This – coupled with her experience in community banking and fresh perspective – will further accelerate our strategy and brand. I am confident in her ability to help take us to the next level, as demand for our platform grows.”

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