Priority Health cuts cost for virtual-first health plans

GRAND RAPIDS—Priority Health, Michigan’s second largest health plan, has cut the copay for virtual doctor’s visits to $10 from $30 for new individual coverage plans beginning Jan. 1.

Officials at Priority Health say they were one of the first health plans in the country to launch virtual-first health plans in the Individual coverage market. The Telehealth PCP – Virtual First health plans are designed for consumers who are seeking health coverage and are comfortable with online interactions with doctors.

“These unique plans met a growing consumer need following the onset of the pandemic, and we’ve seen incredible traction within the first year of launching the products,” said Carrie Kincaid, vice president of individual markets at Priority Health. “Our team is always focused on affordability, so we are excited to be able to make these plans more affordable in 2022.”

Members who choose one of the Telehealth PCP – Virtual First health plans will have a doctor assigned as their primary care physician (PCP) through Priority Health’s partner, Doctor on Demand (DOD), and care must start and take place virtually. The member will need a referral from their assigned DOD provider to seek care in a traditional office setting with a specialist, as needed. Emergency care does not have this same restriction.

The Telehealth PCP health plan options, while virtual-first, still provide members with the same level of comprehensive coverage as a traditional plan. Members who choose one of these plans will have full coverage for preventive care and will also have access to added benefits like reduced copays on prescription drugs, diabetes and chronic condition management, global emergency assistance through Assist America, and discounted prices for gym memberships.

“These plans give members access to a primary care doctor, urgent care, behavioral health, preventive health and chronic care providers through Doctor On Demand all with the convenience of being able to seek care from the comfort and safety of home,” Kincaid said. “We are proud to have been a leader in the virtual-first space and we will continue to listen to consumers so we can create products that meet unique needs and fit different lifestyles.”

The virtual-first plans are available to individuals and families who live in the MyPriority service area. Offered exclusively on Priority Health’s broad network, individuals can choose an affordable Bronze or Silver level plan. For more information on Priority Health or MyPriority plan options, visit or call an enrollment specialist at 833.412.1208.

Serving more than a million members each year and offering a broad network of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. To learn more about affordable, quality health coverage options from Priority Health visit

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