WirelessCar establishes new U.S. HQ in Southfield

SOUTHFIELD–WirelessCar AB, the Sweden based connected car technology developer and subsidiary of Germany’s Volkswagen, announced the establishment of its United States office in Southfield.

WirelessCar is a 20-year-old company providing connected vehicle software to more than eight million connected vehicles in more than 85 countries. Key customers include Volvo Group, Volkswagen Group, Subaru, Nissan, BMW, and others.

Company officials said the Detroit office would allow it to better serve U.S. automakers and to expand strategic partnerships and focus on strategic talent acquisition and recruitment with immediate employment opportunities.

“Today’s announcement further demonstrates our commitment to our customers,” said Martin Rosell, WirelessCar CEO. “Expanding our presence in Detroit supports our business growth strategy and helps us to establish a larger footprint in the U.S. to further grow and develop strategic relationships within the automotive industry.”

The new 7,300 square foot office will be a permanent space for 40 employees, situated on the top floor of the Oakland Commons building in Southfield. This expanded facility will allow the company to continue its rapid growth and plans to double its headcount in the U.S. over the next 18 to 24 months. The office will be led by Greg Geiselhart, vice president of Americas. Geiselhart has more than 20 years of expertise in sales of automotive vehicle platforms with a specialty in software solutions.

“OEMs today are navigating the challenge-filled transition to software-defined vehicles, whether the requirement is to build an automotive business intelligence cloud or to upfit an existing vehicle lineup with new services,” Geiselhart said. “Detroit provides the right environment for WirelessCar to work closely with our OEMs and stakeholders to align on business goals and quickly adjust to automakers’ specific requirements, leveraging the full value of digital services across the entire spectrum of in-car connectivity.”

The company is headquartered in Göteborg, Sweden and has additional offices in Greensboro, N.C., Allenstown, Pa. and in Beijing, China. For career opportunities, please visit Develop at www.wirelesscar.com.

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