ADA—Officials at Century Technology Group, an Ada-based tech-focused investment group, announced the acquisition of Th3rd Coast Digital Solutions, a Grand Haven-based developer of virtual reality, augmented reality, and immersive technologies. Financial terms of the transaction were not disclosed.
Th3rd Coast Digital Solutions partners with clients to deliver engaging content through entertaining, immersive, and interactive storylines. Their clients experience more significant emotional response and retention, improving performance, employee satisfaction, and business operations. Th3rd Coast services include virtual and augmented reality (AR/VR), video production, marketing, eLearning, training content development, and consulting.
“The partnership with Th3rd Coast will enhance our offerings in the areas of immersive experiences and media production,” said Dana Jacks, president of Century Technology Group. “Their capabilities fit perfectly alongside global learning leader, Inno-Versity, another Century Technology portfolio company. When we began conversations with the team at Th3rd Coast, it was clear very early that their cutting-edge services and solutions were providing tremendous value to their clients. What they’ve built is truly special, and we couldn’t be more excited to partner in their future growth.”
Said Th3rd Coast co-founder and CEO Joseph Van Harken: “With current digital transformation and Industry 4.0 trends, we are seeing an uptick in demand for our solutions. This new partnership will enable us to help clients become smarter, faster, and better,”