EV maker inks deal with Italy’s Pininfarina for design

FARMINGTON HILLS–Officials of Farmington Hills-based Hercules Electric Vehicles announced it has signed a strategic agreement with Turin, Italy-based Pininfarina SpA for the design of its upcoming Alpha battery electric pickup truck, and other products currently under development.

Under terms of the agreement, Pininfarina will design the Hercules Alpha pickup and other products to be announced at a future date. The two companies expect to immediately begin collaboration. The financial terms of the agreement are not being disclosed.

The rugged Alpha luxury pickup, which will be available in late 2022, will offer powertrain configurations that produce more than 1,000 hp through a torque-vectoring four-motor drive system. The motors provide independent torque control for amazing stability and ultimate high-performance.

Pininfarina, well known for its designs across several industries, including automotive, industrial and experience design, architecture, nautical and mobility beyond automotive, also will provide design solutions to showcase products and vehicle ordering for Hercules’ retail locations.

“Pininfarina is the world’s foremost designers of performance and luxury automotive products with over 90 years of experience designing vehicles for Ferrari, Maserati and Alfa Romeo,” said James Breyer, Hercules EV Founder and CEO. “We wanted to engage the best to create a truly unique and differentiated product in our Alpha.”

The design partnership with Pininfarina goes beyond simply creating beautiful vehicle designs.

“We are excited to work with Hercules on the design of a new electric vehicle,” said Giuseppe Bonollo, senior vice president of sales and marketing of Pininfarina. “Pininfarina has always been at the forefront of electric mobility. We bring to this new venture with a North American partner our ability to develop a new design language having in mind both our client’s brand identity and our shared commitment to environmental sustainability.”

Hercules, founded in 2018, is building fun, customized, eco-friendly vehicles. More at HerculesEV.com.

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