GreenPath launches new financial literacy tool

FARMINGTON HILLS—GreenPath Financial Wellness, a nonprofit that provides financial counseling and education, announced the launch of the GreenPath Learning Lab, a free, self-paced online learning portal designed to improve an individual’s overall financial health.

This resource can be found at:

The COVID-19 pandemic has intensified the economic stress many households face. Research shows that 38 percent of American employees, including 62 percent of Gen Z workers, have less than $1,000 saved to deal with emergency expenses, according to the accounting firm PwC. The pandemic has also brought about demand for more online research and education. The GreenPath Learning Lab provides online access to content designed to inspire users toward their financial goals and create behavior change in order to act towards them.

The Learning Lab resource provides people with a range of easy-to use educational experiences to help them manage money more effectively. Using a simple log-on to access, individuals can engage in hands-on “Choose your own Adventure” style learning activities on spending and budgeting, forbearance, and other financial topics. The free educational materials embedded in the Learning Lab utilize GreenPath’s 60 years of experience as a trusted national nonprofit providing independent financial guidance. Accessible at any time, the Learning Lab can help reduce anxiety associated with seeking financial help. The educational tool allows users to connect directly with a GreenPath expert for one-on-one personal assistance. Applied learnings can be used to help individuals build financial healthy habits over time.

The Learning Lab portal employs GreenPath’s long-standing track record of providing empathetic, actionable financial guidance to millions of Americans. In 2020, more than 80,000 people engaged with the national nonprofit’s financial literacy educational experiences. In March, GreenPath and eGain launched the Virtual Financial Coach, a turnkey solution for financial counseling powered by Artificial Intelligence and Machine Learning. The Learning Lab expands GreenPath’s range of educational resources and provides new and timely experiences. Using these digital tools, people can better understand their financial picture, reduce debt, improve their credit, reduce stress and advance toward their financial goals. People are encouraged to visit the Learning Lab regularly, as additional learning experiences will be continuously added.

“Financial stress is a reality for many people, especially given the uncertainties of the ongoing pandemic,” said Kristen Holt, president and CEO at GreenPath. “Getting proven information and education is critical for individuals who are navigating financial challenges. GreenPath’s Learning Lab allows people to access carefully designed learning activities created by financial education specialists.”

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