Jet’s Pizza offers new text ordering program

STERLING HEIGHTS—Jet’s Pizza is offering 20 percent off pizzas to customers who use the company’s new text-to-order platform at participating locations.

Jet’s has partnered with Ann Arbor-based startup Ordr AI to offer text to order technology driven by an artificial intelligence engine. The two companies have worked together to craft the technology and have already done more than 1 million text orders and launched in more than 75 percent of stores.

The text-to-order technology allows customers to text their Jet’s store using the same local phone number they would use to call in an order. The customer can text their entire order in one message, including indicating pickup or the delivery address. The system then facilitates payment, processes the order, sends the order information into the store, and responds with confirmation and order timing. Customers can also save their credit card information and set a pin to reuse that same card during future orders making them very easy and quick. No coupons are needed as a standard 20 percent discount on pizzas are automatically applied on all text orders.

“I think it’s fair to say that text-to-order is the easiest ordering method in all of food ordering, not just pizza,” said Jet’s America Inc. CIO Aaron Nilsson. “It’s the future. It is a premium experience that pairs well with our premium tasting pizza. No apps to download, no Alexa to buy, just a great experience.”

The system can also answer basic questions about store hours and the menu, and there is a SMS marketing engine built in to boost sales.

Jet’s Pizza, based in Sterling Heights, was founded as Jetts Party Shoppe and Pizzeria in 1978 by brothers John and Eugene Jetts. It now has more than 380 stores in 19 states, making it the 13th largest pizza chain in the United States, according to the trade publication Pizza Today.

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