LIVONIA—Masco Corp. (NYSE: MAS), the home improvement and building products manufacturer, announced the establishment of Masco Ventures, which will invest in companies that advance Masco’s commitment to innovation.
A fully owned subsidiary of Masco, Masco Ventures is a $50 million venture capital fund focused on startups that are strategically relevant to Masco’s industry-leading brands, which include Behr paint, Delta and Hansgrohe faucets, bath and shower fixtures; and Hot Spring spas.
The fund will target investments in products and services that improve water management, create a connected in-home experience, enhance customer service, and provide different ways to reach new and existing end-use customers of Masco products. This fund is focused on partnering with startups to improve the way consumers experience and enjoy their homes, from making renovations and repairs faster and more affordable, to providing better quality water and preventing damage.
The fund will consider opportunities across stages, but will emphasize early and growth stage companies that demonstrate product and market fit, and the ability to scale. Masco Ventures will invest in startups where Masco can add value in the form of subject matter expertise, commercial relationships, innovation, or leveraging Masco’s global distribution channels within the building products industry. An investment will typically range from $500,000 to $5 million, with reserves for follow-on investments.
Touchdown Ventures, a Haddonfield, N.J.-based venture capital firm, will help manage the Masco Ventures fund. Touchdown will work closely with senior executives of Masco and its brands in all aspects of operating the fund. More at www.touchdownvc.com.
For more information about Masco Ventures, visit www.masco.com.