AI firm Clinc appoints ‘Chief Customer Officer’

ANN ARBOR—The artificial intelligence developer Clinc announced the appointment of Mahesh Baxi as the organization’s chief customer officer, effective immediately.

“Enterprises with complex infrastructures are continuing to adopt new, cutting-edge technology, including AI, for various business purposes—in particular, customer service,” Baxi said. “I am looking forward to enabling a successful journey for both customers who are new to AI and those who are looking to maximize their existing investments in Clinc to advance their customer service goals.”

Clinc executives said the pandemic caused a surge in digital communications and, today, executing a successful customer experience is all the more challenging and important for enterprises. In his new role, Baxi will be responsible for the success of users from the time they become a Clinc customer throughout their entire lifecycle. This involves ensuring proper set up and implementation, working to resolve technological challenges, educating customers on the benefits of Clinc, and helping them maximize the value of conversational AI.

Prior to joining Clinc, Baxi served in customer service management positions at Apttus, a San Mateo, Calif.-based business-to-business sales software developer, and My Ally Inc., a San Jose, Calif.-based developer of software to automate job interviews. He also founded and led TalentOjo, an India talent acquisition and talent management software company, and served as managing director of ThoughtWorks, a Chicago-based software development and IT services company. He earned a Bachelor of Science degree in computer engineering from Dharmsinh Desai Institute of Technology.

Clinc is developing conversational artificial intelligence systems based on University of Michigan research. More at

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