Priority Health to reduce individual premiums for third straight year

GRAND RAPIDS—Officials at Priority Health announced that for the third straight year the company plans to reduce individual coverage premiums. Priority Health submitted a variety of product options on the Affordable Care Act marketplace for approval by state regulators that would decrease individual plan premiums by an average of 0.1 percent.

“Priority Health is offering an average pricing decrease on our individual plans because we remain committed to making health care more affordable,” said Carrie Kincaid, vice president, individual markets. “During these trying economic times, we remain focused on supporting our members and serving the unique needs of the individual market.”

The individual plans that Priority Health will offer deliver affordable access to the services people use most, allowing members to pay less for routine care and still have peace of mind knowing they’re protected if something catastrophic happens, or while traveling. The company will offer a total of 10 plan options, including a new silver plan that offers expanded coverage ahead of deductible, including specialty care and lab work at low copays.

As virtual care has become the new front door to healthcare, Priority Health is also introducing a new affordable “virtual first” coverage plan, where medical professionals help members navigate the best care options for them, all from the comfort of home. Priority Health also offers plans with expanded chronic condition care ahead of deductible to support pulmonology conditions including asthma and COPD, and heart conditions including high blood pressure and high cholesterol. These options make it easier, and more affordable, for members to access care and manage their condition.

Priority Health currently serves more than one million members each year through its network that includes 97 percent of primary care physicians in Michigan. For more information on Priority Health and current provider partners, visit

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