NOVI—Spartan Motors Inc., the specialty vehicle manufacturer, has announced a corporate name change to Shyft Group Inc. (Nasdaq: SHYF) following the divestiture of the company’s emergency response business.
The new company website is www.theshyftgroup.com.
“For 45 years, the company has gone to market as Spartan,” said Daryl Adams, the company’s president and CEO. “This new chapter has been well contemplated, it’s aligned with our long-term growth strategy, and it’s one we’re incredibly proud of. After the divestment of the ER business unit, we went through a months-long process to select the new brand. The Shyft Group represents the pivot in market-focus and the corresponding forward momentum we’ve garnered in the work truck, specialty service, and delivery vehicle markets.”
The name, which represents speed, efficiency, agility, and a high-intensity approach, was approved by the company’s board of directors and by a vote of the shareholders.
The company will continue with its subsidiary brands—Utilimaster, Royal Truck Body, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing (formerly Spartan’s contract manufacturing business).