ANN ARBOR—HT Mobile Apps, the Ann Arbor app developer, announced that its savings app for financial institutions, Plinqit, had surpassed $1 million in total saved by users since launching last year.
Earlier this year, Bankrate reported that only four in 10 U.S. adults (41 percent) could cover the cost of a $1,000 of a major unexpected expense by using savings. While Millennials’ saving habits have been improving with one quarter of them having $100,000 or more in savings, the pandemic has underscored the importance of savings and understanding finances for all Americans.
Plinqit’s patent-pending Build Skills feature allows users to interact with content that improves their financial literacy—and pays them to do so. On average, Plinqit account fees are the same or less than the cost of a traditional savings account, and by helping banks and credit unions attract and retain consumers in a unique way, Plinqit offers financial institutions a way to build stronger connections.
“We created Plinqit to not only help people save but also to improve their understanding of finances,” said Kathleen Craig, founder and CEO of HT Mobile Apps. “With no shortage of savings apps on the market, our goal was to create an app that did more for customers, so they actually wanted to use it. Our innovative Build Skills platform pays users for learning about personal finances which helps them reach their savings and education goals.”
Plinqit is a brandable, mobile platform that pays sers for engaging with content, creating higher user engagement for financial institutions. For more information, visit www.plinqit.com.