LIVONIA—GuardKnox Cyber Technologies Ltd., an Israel-based startup developing cybersecurity products for automotive apps and platforms, announced the opening of a new subsidiary, GuardKnox USA, in Livonia. Joe Romeo, who held senior roles at both Ford and Bosch, has been appointed Managing Director to lead GuardKnox USA.
GuardKnox officials say the new subsidiary will enable it to better serve its existing United States customers, build strategic partnerships, and initiate new business development activities in the U.S. market. GuardKnox is currently adding business development, project managers, and engineering employees to staff the subsidiary.
Said Moshe Shlisel, co-founder and CEO of GuardKnox: “This expansion opens the door for us to further build out our presence in the U.S. and enables our company to continue to grow and develop relationships within the automotive sector.”
Romeo holds an MBA from the University of Michigan and a master’s degree in engineering from Cornell. He brings over 20 years of experience as an engineering and business leader at Ford and Bosch.
“I look forward to working with the GuardKnox team and leading the expansion into this pivotal automotive market,” said Romeo. “Today’s drivers are demanding a new in-vehicle experience that is easily customizable, but also secure, and GuardKnox has the technology and solutions to make this vision a reality. I am excited to introduce these cutting-edge products to both current and future business partners in the US.”
The company has an additional subsidiary in Stuttgart, Germany, and will continue expanding into new global markets.