LIVONIA—Escalent, a human behavior and analytics firm, has launched EVForward, a new insights platform that helps automakers and utilities plan for the continued growth of electric vehicle market share.
Company officials say the tool provides actionable analysis based on an unrivaled quantity and quality of inputs to inform the steps industry players need to take today to inspire broader adoption of EVs and ensure their success with future buyers.
“We took a hard look at the types of consumer information companies have been using to power their EV strategies,” said Mike Dovorany, Automotive & Mobility vice president at Escalent. “We found insights regarding future buyers—specifically, those who aren’t early adopters—were virtually non-existent. EVForward closes that gap and helps automakers and utilities position themselves for success as EV adoption grows over the next decade.”
EVForward offers more than 600 variables encompassing proprietary survey information and Acxiom profiling data. Where other studies have relied on the behaviors of early adopters and self-identified intenders, EVForward is focused on the broader marketplace that will determine key aspects of EV mass adoption, from timing and cost to required features and infrastructure support.
As a platform, EVForward provides intuitive tools for stakeholders to freely explore the study’s rich findings in ways that best equip them to make strategic decisions, such as custom queries and data manipulation. Additionally, EVForward answers critical questions, such as:
- What are the gaps in EV perception compared to reality?
- What will motivate the next generation of EV buyers?
- What messages will best improve EV intention?
- How has EV opinion changed over time?
- How do desired EV attributes vary by vehicle segment or buyer type?
To learn more about EVForward, Escalent will hold a webinar on Wednesday, March 11 from noon to 12:45 p.m. Eastern time. Dovorany will share the most surprising insights gleaned from more than 10,000 respondents and answer the most important questions regarding the EV buyers of tomorrow, including:
- What will motivate the different types of future EV buyers, especially slower adopters and skeptics?
- How will EVs meet the needs of more consumers in the near future and attract mainstream buyers?
- What are the charging needs of future EV buyers? What are the corresponding infrastructure implications?
Escalent EVForward was conducted with a national sample of 10,293 new vehicle buyers aged 18 to 80. The data were weighted by age, gender, and U.S. state to match the demographics of the U.S. new-vehicle purchaser population. It was also weighted by vehicle segment to match current vehicle sales. Due to its opt-in nature, this online panel (like most others) does not yield a random probability sample of the target population. As such, it is not possible to compute a margin of error or to statistically quantify the accuracy of projections. Escalent will supply the exact wording of any survey question upon request.