TROY—The just-unveiled 2021 Cadillac Escalade features P-OLED technology from LG Electronics—an organic light emitting diode (OLED) on a plastic substrate. The achievement marks the first-ever use of a curved OLED display in a production vehicle.
The Escalade is the first vehicle to feature LG’s P-OLED Digital Cockpit Solution (DCS). The 38-inch display is composed of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the Instrument Panel Cluster for displaying basic vehicle-related information and an Integrated Central Stack that serves as an infotainment display for audio, video and navigation content.
Escalade’s system includes features such as augmented reality-enabled navigation and night vision, all powered by LG-developed software. LG’s advanced software is ASIL (Automotive Safety Integrity Level) compliant and meets the ISO’s international standard for the functional safety of road vehicles.
The global automotive display market is expected to grow from $7.8 billion last year to $10.5 billion by 2023, according to IHS Markit. LG says its display offers a wider viewing angle, flexibility and thinness compared to earlier technologies.
LG’s U.S. Vehicle Component Solutions business is based in Troy. Its parent, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global innovator in technology and manufacturing based in Seoul, South Korea. In the United States, LG sells a wide range of home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. More at https://www.lg.com/global/business/vehicle-components.