Tech marketing firm Airfoil adds three staffers

ROYAL OAK—Airfoil Group, an independent public relations and marketing communications firm serving technology companies, recently added three new hires. They are:

  • Brittni Borrero, account supervisor, Airfoil Communications
  • Amanda Braniecki, account supervisor, Airfoil Communications
  • Shane Torrey, marketing technologist, Airfoil Digital

As account supervisors, Borrero and Braniecki are responsible for liaising with clients to understand their goals and objectives, overseeing the creation and execution of client communications plans, and reporting on successes that demonstrate the business value of Airfoil’s marketing and communications programs.

Brittni Borrero. Airfoil Group photo.

Prior to joining Airfoil, Borrero spent four years with The Quell Group, most recently serving as a senior account executive, where she managed client service and marketing communications aspects of automotive, manufacturing and plastics accounts. Before that, Borrero spent three years with Gelia, where she focused on public relations activities for accounts covering the automotive, power and energy, and building construction industries.

Amanda Braniecki. Airfoil Group photo.

Braniecki comes to Airfoil after spending seven years with Identity, another metro Detroit-based PR agency, where she focused on media relations and client management. While there, she was instrumental in the establishment and growth of the firm’s consumer practice area, working with clients like Applebee’s, Olga’s Kitchen, Del Taco, and others.

Shane Torrey. Airfoil Group photo.

Torrey joins the Airfoil Digital team as a marketing technologist, responsible for researching and implementing a variety of technology solutions that generate demand for clients and the agency, including digital advertising platforms, email marketing platforms, content management systems, and business insights platforms. Torrey previously worked for a series of startup companies, like Gentleman’s Box and Mi Padrino, helping them develop their products and services, and grow brand awareness among target markets through digital strategies.

To learn more about Airfoil Group’s services, client successes, and career opportunities, visit www.airfoilgroup.com.

Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists such as O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.

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