Private equity firm Thoma Bravo combines J.D. Power, Autodata Solutions

TROY—The consumer data and behavior analyst J.D. Power will combine with Autodata Solutions under the J.D. Power name, according to representatives of Thoma Bravo, the Chicago private equity firm that acquired Power from Chinese investors earlier this year.

The combined company will operate under the name J.D. Power and will continue to offer new and pre-owned automobile transactional data, valuation tools, vehicle feature information and consumer analytics to the automotive industry. J.D. Power will also continue to provide industry-leading benchmarks, analytics and customer insights across the banking and payments, wealth and lending, telecommunications, insurance, health, travel and utilities sectors.

Autodata provides software ranging from back-end automation systems that enable dealer-to-automaker vehicle ordering to data-driven, consumer-focused interactive marketing initiatives. Its Chrome-branded solutions increase the effectiveness of the automotive sales ecosystem and include rebates and incentives, Vehicle Identification Number decode and describe, and vehicle configuration and comparisons.

“The combination of J.D. Power’s deep data, analytics and customer experience insights with Autodata Solutions’ comprehensive vehicle feature data and dealer and manufacturer technology platforms will create a robust and insightful automotive industry resource for analyzing consumer demand and optimizing the vehicle sales process,” said Dave Habiger, who will continue as president and CEO of J.D. Power. “As the auto industry continues to be disrupted by changing patterns of consumer behavior and new technologies such as connected vehicles, electric vehicles, autonomous vehicles and ridesharing, we are building a company that will help the entire industry rise to the challenge.”

Added Craig Jennings, former president and CEO of Autodata, who will continue as president of the new Autodata division within J.D. Power: “The new J.D. Power delivers the authoritative ground truth and predictive intelligence the automotive industry so desperately needs right now to stay in sync with changing patterns of consumer behavior, rapid-fire technological change and a challenging macroeconomic environment. By pairing our platform with J.D. Power’s deep data and analytics capabilities, we’re going to be able to take the guesswork out of the manufacturing and floor planning process, helping manufacturers and dealers drive maximum impact and profitability by getting the new vehicle formula just right.”

And Scott Crabill, a managing partner at Thoma Bravo, said: “The joining of these two leading companies will enable the auto industry to make the process of configuring, ordering and selling cars more efficient, which can improve profitability and capital deployment. This capability is exactly the kind of proven, concrete insight the auto industry needs as it confronts changing consumer demands in a transforming technology environment.”

In addition to the investment by Thoma Bravo, J.D. Power’s existing management team will reinvest their ownership interest in the newly combined company. All of the current Autodata Solutions and J.D. Power employees will have the opportunity to take an ownership stake in the company.

The headquarters for the combined company will be in Troy.

With a series of funds representing more than $35 billion in capital commitments, Thoma Bravo  past and present portfolio companies include ABC Financial, Blue Coast Systems, Deltek, Digital Insight, Frontline Education, Global Healthcare Exchange, Hyland Software, Imprivata, iPipeline, PowerPlan, Qlik, Riverbed, SailPoint, SolarWinds, Sparta Systems, TravelClick and Veracode.

Thoma Bravo announced the acquisition of J.D. Power from China’s XIO Group in July. XIO purchased Power from McGraw Hill in 2016.

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