Karamba survey: Consumers expect device makers to protect them from hacks

BLOOMFIELD HILLS—Karamba Security, a provider of embedded cybersecurity for connected devices, released results of a new survey showing that nearly three quarters of consumers expect manufacturers of connected IoT devices to protect their devices from hacks.

This view is in sharp contrast to today’s data center best practices, which require users to deploy their own measures of cyber protection, such as antivirus software.

The report, “Consumer Attitude Towards IoT Security,” surveyed 1,000 consumers in the United States on connected device security ahead of the CES 2020 conference, which in an average year reveals the latest in new connected devices. The survey results show consumers are increasingly concerned about hacks of such connected devices and demand manufacturers embed high-level security in their connected products.

In the survey, 87 percent of respondents said they believe connected device manufacturers should be responsible for securing products from hacks. Nearly three-quarters of the respondents went a step further: 72 percent said they would refuse to use a connected IoT device if they found out it wasn’t equipped with embedded security.

“The survey results clearly show that consumers aren’t willing to compromise when it comes to securing connected devices,” said Ami Dotan, Karamba Security CEO and co-founder. “As connected devices like Amazon Alexa, smart homes, and connected cars become more popular, hackers grow more and more sophisticated, finding ways to exploit vulnerabilities and infiltrate their targets for economic gains. Manufacturers need to step up to the challenge and provide their customers with the protection they deserve.”

The Karamba Security survey showed most consumers are concerned about the future of IoT security. A total of 81 percent think IoT devices will become more of a target for hackers in the next five years. When asked whether they were more concerned about a thief breaking into their home or a hacker breaching one of their connected devices, responses were even—50 percent for both.

Karamba Security will unveil at CES 2020 a portfolio of products and services that enables vendors to protect their connected devices. The portfolio covers the entire device lifecycle, from design to post-production. The portfolio does not require changes to R&D processes and has a feather-light footprint on the device itself, in order to not derail the device performance.

Karamba Security will present this portfolio of security solutions at CES 2020, North Hall, Booth 5931, Jan. 7-10, in Las Vegas. The new product suite will arm manufacturers with the security validation they need to ensure that their connected devices are secured during the design development phase. Another part of the offering will communicate with the cloud and will continuously detect threat indicators. This intelligence alerts the security operations center of suspicious behavior on the device and fleet level.

Connected device manufacturers in automotive, Industry 4.0, enterprise edge, and IoT rely on Karamba’s portfolio and experts to protect their connected devices against threats such as remote code execution and command injection. More at www.karambasecurity.com.

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