ANN ARBOR—Domino’s Pizza Inc. (NYSE: DPZ) announced that after successful testing in 2019, its GPS delivery tracking technology has now been expanded to about a quarter of its stores across the United States, with most stores expected to add it during 2020.
Customers who order from stores that have GPS delivery tracking capabilities will be able to see the location of their order on an interactive map found on their order confirmation page. After customers order, they will receive an estimated delivery time and can opt into text notifications that let them know when their order is on its way, when it’s about two minutes away and when it has arrived.
“We know that customers love Domino’s Tracker and the ability to monitor their orders in the store,” said Denis Maloney, Domino’s senior vice president and chief digital officer. “Now they will also be able to watch their orders on the way to their house with our delivery tracker. Customers are not the only ones who love the technology—store managers and delivery experts do as well because of the transparency it provides and how it improves the delivery experience for everyone.”
The operational benefits of the GPS delivery tracking technology allow store managers to view where their deliveries are out on the road, making in-store logistics easier to manage. Delivery drivers using the technology can benefit from optional navigation, one-touch customer callback capabilities and customers who are better prepared to meet them when they arrive.
Founded in 1960, Domino’s Pizza is the largest pizza company in the world based on retail sales—$13.5 billion in 2018, of which $6.6 billion was in the United States and more than $6.9 billion internationally. Emphasis on technology innovation helped Domino’s achieve more than half of all global retail sales in 2018 from digital channels. In late 2017, Domino’s began an industry-first test of self-driving vehicle delivery, and in June 2019 announced a partnership with Nuro, furthering its exploration and testing of autonomous pizza delivery.