Ann Arbor firm’s software boosts account signups for Southwest Airlines credit union

ANN ARBOR—HT Mobile Apps, the fintech software developer, announced that Southwest Airlines Federal Credit Union has seen a doubling in the number of youth accounts created since launching Ace Jr., an app developed by HT that provides free financial education to credit union members and their children.

White labeled on HTMA’s Member Jr. platform., Ace Jr. makes learning about money fun for children ages 3 to 12. Users can learn how to set savings goals, monitor their accounts, and improve their financial literacy through educational games. With games varying in difficulty for different ages, users are challenged to continue learning valuable skills as they play. The platform also features a chores section where families can assign household tasks for a reward.

“We wanted a tool that would help our younger members learn the proper ways to handle money, so when they are adults, they can have a better understanding of personal finances,” said Taylor Rogers, senior marketing specialist at the credit union. “With Ace Jr., we can meet our youth members where they already are with technology. They love that the interactive app shows them what they have accomplished and earned as a result. Our goal is to have 75 percent of our kid members on the app, and we are well on our way to achieving it.”

Added Kathleen Craig, founder and CEO of HT Mobile Apps: “The games, chores and financial education lessons make Ace Jr. different from many apps out there and keep kids engaged. By creating an engaging space for children to learn about finances, with many different components we are helping set them on the path to financial wellness from an early age. We are excited by the success SWACU has experienced with Ace Jr. so far and look forward to more in the future.”

HT Mobile Apps’ offerings include Banker Jr., Member Jr., and Plinqit, the first savings app of its kind that pays users for engaging with content through its patent-pending Build Skills. For more information, visit

Southwest Airlines Federal Credit Union, founded in 1975, is headquartered in Dallas, Texas with branches in Houston, Euless, Texas and Phoenix, Ariz. SWACU is a full-service financial institution serving 56,000 members with more than $567 million in assets.

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