Missouri credit union adds Ann Arbor firm’s savings app

ANN ARBOR—O’Fallon, Mo.-based West Community Credit Union announced that it will offer Plinqit, a brandable, savings app that pays users for engaging with content.

West Community Credit Union works with St. Louis-based SixThirty, a fintech accelerator focused on late-seed stage startups that have a product, market traction and a proven track record. Through its involvement, the credit union was introduced to Plinqit, a brandable, mobile-first platform that is free, simple, and easy to use.

West Community Credit Union selected Plinqit as a better way to introduce themselves to potential members rather than relying on traditional marketing channels. Unlike other savings apps, Plinqit’s patent-pending Build Skills pays users for engaging with content by watching a video or reading an article from the Plinqit library. Users take a short quiz and are rewarded for learning more about personal finances, creating higher user engagement.

“At West Community Credit Union, we strive to provide our members with the most innovative technology,” said Koren Greubel, the credit union’s vice president of marketing. “Because of this, we regularly explore what fintechs have to offer. With a seamless implementation and a platform that can help our members take steps on the path to financial freedom, Plinqit is an ideal partner for our credit union.”

Added Kathleen Craig, founder and CEO of HT Mobile Apps, creator of Plinqit: “With Plinqit, financial institutions can better engage with members by rewarding them for smarter financial behavior. Our savings and financial education content platform was created as a unique way to improve member acquisition while teaching people about personal finances – and it works! Plinqit has an average engagement rate of more than 55 percent in our Build Skills content. Most Plinqit savers also choose to continue to save after reaching their goal and many have multiple savings goals with us at the same time. We are thrilled to partner with West Community Credit Union and support their commitment to providing exceptional service to their members.”

For more information, visit www.plinqit.com.

West Community Credit Union has $260 million in assets and 26,000 members in St. Louis, St. Charles, and Boone counties of Missouri, and offices in O’Fallon, Brentwood, Kirkwood, Lake Saint Louis, Florissant and Columbia, Mo. More at www.westcommunitycu.org.

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