Munro to share EV battery insights at The Battery Show

AUBURN HILLS—Demonstrating its technical insight about today’s leading electric vehicles, Munro & Associates’ Cory Steuben, account director, will offer automotive engineers objective technical information about today’s leading EVs during two sessions at The Battery Show North America on Sept. 10 in Novi.

During two presentations, Steuben will compare EV systems integrations across car companies and vehicles. He’ll demonstrate why a vertically integrated company, such as Tesla, is leading the way, and why domestic automakers must rethink their designs if they want to catch up.

Munro has a long history of producing teardown benchmarking studies for both the public sector and private clients. In 2015, it completed a systematic teardown and analysis of the BMW i3 urban EV, and last year completed a 6,000-man-hour study of the Tesla Model 3, the most detailed analysis to date.

Steuben will present “Tesla Model 3 vs. Jaguar I-PACE Motor Insights.” Hosted in the Open Tech Forum, Steuben will showcase two disassembled electric motors: one Tesla Model 3 internal permanent magnet, and one Jaguar I-PACE IPM. During the 25-minute forum, Steuben will highlight the key differences between the executions of the IPM motor designs, the geometry of the rotor and stator, the placement and retention of the magnets, and specific details about the magnet material compositions and manufacturing processes.

During his second presentation held in the Opal Ballroom, Steuben will discuss “Electric Vehicle System-Level Integration Trends & Thermal-Electrical Management Synergies.” Steuben will provide a detailed report on the system-level integration advancements that are impacting the OEM-level development of thermal and electrical systems. He will highlight system integration trends from the past and present, with a focus on the Tesla Model 3 Superbottle and integrated thermal system. The presentation will also cover: the reduction and elimination of shielded high-voltage (HV) wiring and connectors; a discussion surrounding the elimination of dedicated HV PTC heaters ; and the topics of battery case construction, the impact on the total vehicle stiffness and vehicle dynamics, as well as the IIHS small overlap reinforce barrier (SORB) test.

For more information about the approximately 2,400-page Tesla report, including its various zones, such as body and chassis, controlling electronics, interiors and safety, and powertrain and battery pack, visit For information about the MBW i3 teardown and analysis, visit

Founded in 1988, Munro & Associates is an engineering and manufacturing consulting firm based at a 47,000-square-foot headquarters and benchmarking center in Auburn Hills. With offices in Canada, Europe, Australia and Asia, the firm specializes in predictive methods to increase profitability by improving quality, reliability and value, while reducing total lifecycle costs. Munro’s unique Lean Design methodology enables engineers to build accurate business cases for product design, and manufacturing process optimization. Using Munro’s Design Profit software, teams can create highly accurate predictive models that analyze quality, manufacturability, weight and cost reduction, labor and sustainability metrics.

For more information, visit

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