NuSoft adds digital marketing strategy practice

BLOOMFIELD HILLS — NuSoft Solutions, the Bloomfield Hills-based IT services firm, announced the addition of a new “digital marketing strategy and transformation practice.”

Company officials said the focus of the new practice will be:
* Using more than two decades of NuSoft expertise around data and AI to design and implement digital customer experiences and improved engagement for customers.
* Helping sales and marketing clients unite marketing strategies into one cohesive, data-driven strategy, enabled by a comprehensive marketing technology stack.
* Designing and implementing the structure and processes to ensure that marketing, sales and services can effectively and accurately track and report on investments made.

This practice will be led by Colby Renton, who according to Jason Wickman, vice president of sales and marketing, “comes to us with unparalleled experience in digital marketing transformation and change management consulting. These skillsets together enable her to devise and execute transformational strategies to help her global clients evolve in the digital marketplace. Now, more than ever, marketing and sales leaders need a digital strategy that aligns marketing investments with desired business outcomes to enhance competitiveness. Our expanded capability to help organizations create a connected ‘lead to loyalty’ strategy, fills a significant growing market void.”

NuSoft Solutions, founded in 1994, is a Microsoft Gold Partner and Inner-Circle Partner. More at

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