Advanced auto systems event coming to Dearborn

BIRMINGHAM – An annual conference on advanced driver assistance systems (ADAS) technologies is returning for a fourth year.

The ADAS Sensors 2019 Conference and Expo will be held March 20 and 21 at The Henry Hotel, 100 Town Center Drive in Dearborn.

Conference topics include ADAS, cameras, video, radar, LiDAR (laser-based radar), ultrasonic and infrared sensors, artificial intelligence, virtual reality, augmented reality sensor fusion, autonomous taxis and military vehicles, venture capital, and more.

Conference organizers say the ADAS market is estimated at $32 billion in 2019, and is expected to reach $60 billion in 2025.

For more information, including the event agenda, visit

ADAS provides technology for safer and better driving, including collision and pedestrian avoidance, lane departure warnings, rain detection, sign recognition, automatic parking, driverless systems, and more.

ADAS Sensors 2019 features a conference and exhibition with networking opportunities to connect with automakers, auto suppliers, technology companies, industry analysts, and media. With approximately 300 attendees and 40-50 exhibitors at this highly selective and focused show, key exhibitors include Denso, Siemens, OnScale, Phantom Intelligence, Sekisui, Shin-Etsu, Silitronics Solutions, SilTerra, Silvaco, and ST Microelectronics.

The conference will feature speakers from IHS Markit, Citi Research, Senso, Magneti Marelli, the United States Army, and more.

New in-car technologies will be demonstrated at the show hands-on in on-site vehicles by companies, such as CalmCar, Phantom Intelligence, and Immervision, who will showcase their advanced sensors inside the exhibit area for conference attendees to test for themselves up-close. The show will also highlight a startup showcase to announce and demonstrate new cutting-edge technologies and companies.

“At our fourth annual ADAS Sensors 2019, we will take a comprehensive look at what’s driving market growth and which consumer demands will shape the next developments,” said Mike Pinelis, president and CEO of Microtech Ventures and MEMS Journal.  “How will AI be integrated into sensor processing and fusion systems? What challenges are suppliers facing? And what new design, reliability, and packaging requirements need to be considered? These key questions and more will drive the in-depth presentations and discussions at our conference this year.”

The cost of attending the conference is $995, with discounts for startup companies. Exhibitor booth space is $1,995 for startups and $2.995 for medium to large companies.

Microtech Ventures provides venture capital and M&A advisory services for MEMS, sensors, and electronics companies, as well as market research, marketing and advertising, business development, executive and engineering recruiting, intellectual property, and equipment brokerage. Microtech Ventures is also the publisher of MEMS Journal, the largest MEMS publication worldwide, with over 35,000 international subscribers.


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