Eckhart announces name change, expansion of Logic Plus subsidiary

LANSING — Eckhart Inc., the manufacturing technology developer, said it would change the name of its recently expanded Logic Plus controls subsidiary in Reed City to Eckhart.

The Reed City location serves large manufacturers with controls, robotics, and automation products and services.

“Adopting the Eckhart name will simplify how we present Eckhart’s full suite of solutions to customers and also streamline the service and support that differentiates us from our competition,” Eckhart President and CEO Andy Storm said. “In addition, Logic Plus customers continue to accelerate the adoption of Eckhart’s Industry 4.0 based technologies that include AGVs, collaborative robotics, and 3D printing. This rebranding will simplify how our sales and business development teams present Eckhart’s full suite of solutions to customers and help us bring more value to the manufacturing ecosystems we serve.”

All site locations, facilities, and functional teams will adopt the Eckhart name to streamline internal and external communication while also clarifying the company’s brand presence in the marketplace.

“We believe a unified company brand makes it easier for all stakeholders to interact with our team,” Storm said. “A common company brand strengthens how we recruit new employees, communicate with customers, and makes it easier for those outside of our company to learn more about Eckhart. Our goal is to share our full suite of solutions with the world in a consistent and coherent manner.”

Eckhart’s controls, robotics, and automation business continues to expand and grow at a record rate, enabling investment in people, technology, and facilities. Since acquiring Logic Plus in March 2018, and in partnership with company founder Jody Zolman, Eckhart completed a facility renovation that doubled administrative office space, tripled manufacturing capacity, and established a dedicated Industry 4.0 technology showcase in Reed City.

“It was exciting to share our new space with all of our customers as part of the Grand Opening,” Storm said. “Since day one, the outpouring of support from the community has been overwhelmingly positive. As an American owned manufacturer with a factory located in a small town in the middle of Michigan, we believe the contributions we make to economic growth are real and meaningful. The investments we’ve made in Reed City are made possible when a great company, great customers, and a great community rally around each other and find ways to help each other win.”

Founded in 1974, Eckhart also has a 47,000-square-foot tech center in Warren, and operations in Algonac, Deerfield, Ill., Eldridge, Iowa, Plymouth, Minn., and North Vernon, Ind. Its customers include General Mills, Cargill, Stryker Medical, Boeing, John Deere, Bradford White, and Schneider Electric. More at

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.