LiquidWeb in new partnership for e-commerce

LANSING — Liquid Web LLC, the Lansing-based managed hosting and managed application services provider, announced a new partnership with United Kingdom-based IconicWP to augment itsr Managed WooCommerce Hosting product line.

WooCommerce is an open-source e-commerce plugin for the WordPress blogging platform, designed to allow the use of WordPress sites to sell merchandise. IconicWP is a premium WooCommerce plugins store founded in 2017 by James Kemp, a UK web developer.

“Partnering with IconicWP will help enhance our customers’ stores by helping them add plugins such as swapping out product options to color and image swatches, without the need to hire a developer,” said Chris Lema, vice president of products and innovation at Liquid Web. “Whether you are looking to enhance your single product page or make your variable products be more customer-friendly, IconicWP has plugins that give you a ton of functionality while providing clean, lightweight code.”

Liquid Web launched its Managed WooCommerce Hosting solution in January and has since launched a Beginner Plan that is focused on new stores, a Dropshipping Starter Plan focused on dropshippers, and a Marketplace Starter Plan focused on marketplaces. All of the Managed WooCommerce Hosting plans will include 10 IconicWP plugins that will add extra functionality to a store.

“Adding IconicWP to our product set reflects our commitment to building a fully featured, fully managed WooCommerce offering,” Lema said. “We had customer requests for further assistance in creating their stores and we knew we could help. IconicWP is one of the best plugin companies out there when it comes to building added functionality to WooCommerce. It joins our other best-in-class integrations, such as eCommerce theme Astra and page builder Beaver Builder. It’s part of a continuing strategy to build a managed WooCommerce hosting experience that powers the online potential for our store owners.”

To learn more about Liquid Web’s Managed WooCommerce Hosting plans, visit:

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