ROCHESTER — OptimizeRx Corp. (NASDAQ: OPRX), the Rochester-based provider of digital health messaging for the pharmaceutical industry, has partnered with Medicom Health, a Minneapolis-based software company that creates health and wellness applications at more than 600 hospitals.
The partnership will enable providers to automatically embed medication savings offers for qualified patients into their electronic health record (EHR) system workflows in real-time, as prescribing occurs.
“By partnering with OptimizeRx, we’re taking a major step toward empowering healthy patient outcomes post-discharge,” said Will Sigsbee, CEO of Medicom Health. “Now more than ever, hospitals and health systems need proven approaches that support value-based care, reduced readmissions and improvements in the overall patient experience. Our strategic partnership with OptimizeRx will provide patients with drug savings options that ultimately lead to increased medication adherence, and thus reduced readmission rates, better patient satisfaction and improved quality metrics.”
Rising drug costs are a sizeable industry challenge, and in recent years, copay coupons and savings vouchers have delivered needed relief to the affordability issue. Medication adherence improves when patients can identify ways of lowering their co-payments, according to industry research. The strategic partnership allows OptimizeRx to include patient savings opportunities directly in the workflows of hospital EHRs and demonstrate a positive impact on medication adherence and patient outcomes.
Added Miriam Paramore, president of OptimizeRx: “Medicom Health’s proven ability to provide best-in-class patient engagement for the industry’s largest health systems aligns closely with our company’s goal to leverage a direct communication channel to patients for pharmaceutical manufacturers offers. Our strategic partnership will empower health systems that use Epic and Cerner with connectivity to these medication savings offers. Connectivity to these two EHRs through Medicom Health allows us to scale our platform and reach millions of new patients.”
For more information, visit www.medicomhealth.com/rx-savings/ and www.optimizerx.com.