Benefits firm rolls out new website

PORTAGE — BASIC, a provider of human resources products and services, has launched a new web site at

The new site features a streamlined, modern design, improved functionality, and easy access to essential information to help employers and health insurance agents make well-informed decisions about their HR benefits, compliance, and payroll needs.

The new comprehensive website brings together the BASIC family of companies into one site, including offices in Portage and Grand Rapids in Michigan, and Roseville, Calif., Nixa, Mo., Akron, Ohio, and Warwick, R.I.

“We are thrilled to debut our new company website to our clients, referral partners, and employer visitors who are looking to understand the breadth of BASIC’s HR products and services,” said Rob Hayes, BASIC CEO. “This website redesign truly ties together all of our administration offices into one place and allows for each visitor to have the same experience and access to our robust service information, educational webinars, and compliance alerts.”

Visitors are encouraged to explore the website and sign up for BASIC’s monthly educational webinar invites at

The website was built by Spark Business Works, a Kalamazoo-based IT services provider.

BASIC, founded in 1989 as Benefit Administrative Services International Corp., was one of the nation’s first administrators of flexible spending accounts. It offers a suite of benefit, compliance, payroll, and leave management products and services, offered independently or as part of a platform.

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